WEB & PLATFORM SUPPORT

Website and UX Audit Services for Independent Brands

A website audit at Echo Studio is a structured review of everything affecting how your site performs: traffic, rankings, usability, and conversions. We work with independent founders and small teams who know something is wrong with their site but cannot pin down what.

High-contrast abstract forms emerging from darkness, used to represent structural problems on a site becoming visible under review

What a website audit covers

  • SEO auditCrawlability, indexation, title tags, meta, schema, internal linking
  • UX auditNavigation, user flow, friction points, mobile experience
  • Performance auditPage speed, Core Web Vitals, image optimisation
  • Content auditWhat is ranking, what is not, what is cannibalising what
  • Conversion auditCTAs, form performance, drop-off points
  • Website traffic loss auditDiagnosing sudden drops in organic traffic

What a UX audit covers

A UX audit reviews how real people move through a site and where they give up. It covers navigation and information architecture, the flow from landing to intended action, friction points where users hesitate or drop out, mobile usability, and accessibility barriers that quietly exclude part of your audience. A UX audit is not a redesign and it is not an opinion piece. It identifies what is costing you completed actions, and what to change first.

Who website audit services are for

Independent founders, small teams, and growing brands whose site exists but is not doing its job. If your traffic dropped, your rankings stalled, or your visitors are not converting, a website audit finds the actual cause instead of guessing.

Not for: brands who want a list of problems with no path forward. Every Echo audit delivers a prioritised action plan, not just a report full of red flags. If you only want the data, there are cheaper tools for that.

What a website traffic loss audit looks for

A website traffic loss audit diagnoses why organic traffic dropped. The most common causes are algorithm updates hitting underperforming content, technical issues blocking crawlers, cannibalisation between pages targeting the same keyword, and lost backlinks pulling authority away from key pages. Echo Studio works through each layer systematically and surfaces the actual cause, not the most likely guess.

What the website audit report includes

Every Echo Studio website audit delivers a structured report covering findings by priority: critical issues blocking performance, quick wins that can ship immediately, and strategic recommendations for the longer term. Each finding includes the problem, the impact, and the fix. No jargon, no padding.

How the process works

  1. 01Site crawl and data collection, using Screaming Frog, Search Console, and Ahrefs
  2. 02UX and performance review
  3. 03Content and SEO analysis
  4. 04Findings compiled by priority
  5. 05Report delivery with action plan
  6. 06Implementation support, optional

Timeline: five to seven business days from brief to delivery.

What a website audit costs

From $200

Scoped per engagement rather than packaged into tiers, because the work changes with site size and depth of review.

Book a scoping call

Frequently asked questions

What is a website audit and what does it cover?
A website audit is a systematic review of a site’s SEO, UX, performance, and content to identify what is hurting traffic, rankings, and conversions. A good audit does not just list problems. It tells you which ones to fix first and why.
How do I know if I need a website audit?
If your traffic has dropped, your rankings have stalled, your visitors are not converting, or you have never had a structured review done, you need one. Most sites have fixable issues that compound over time because nobody looked.
What is the difference between a UX audit and an SEO audit?
A UX audit looks at how people experience the site: navigation, flow, friction, mobile usability. An SEO audit looks at how search engines read it: crawlability, indexation, keyword targeting, internal linking. Both affect performance. Echo Studio reviews both in the same engagement so nothing falls between the gaps.

Something's off with your site and you know it.